Commentary: EVI

Over the last few weeks, we’ve seen a pretty steep rise in the number of visits to the site, which is great. It has occurred to us through a few recent comments that perhaps it’s time to restate what we’re all about, and not about, at EVI.

Our goal has always been to promote back country safety and improve the quality of riders in the zone. If we’re doing a disservice to EV users by encouraging proper equipment use and issuing warnings during questionable snow conditions, color us confused. While the majority of the feedback has been positive, from the beginning, we’ve realized the possibility of blowback was there.

There will be people who feel like we’re opening Pandora’s box. Like we’re stealing their kool-aid. Like we’re running tours out to EV with Japanese tourists wearing Mickey mouse backpacks. Well, we’re not.

At the end of the day, 200+ people are using EV on a daily basis. If you think EV is a secret, you’re living in candy land. If anyone thinks we are solely responsible for the increase in EV use, thanks. That’s flattering, but we’d be happy to share our site metrics with anyone who asks…we simply don’t have that kind of reach.

There are numerous other factors at work accounting for the increase in use of EV terrain which we all see on a daily basis (read: side country / back country marketing from the ski media). It seems that anyone these days can be an expert by purchasing skins, taking a CPR class, and heading out past Chair 21. These folks will be back there whether EVI exists or not. If they have some semblance of back country education, we’re all in a better position.

At the end of the day, we have always considered ourselves as a supplement to the CAIC and an on the ground reporting tool trusted by those who frequent the zone and know the ever changing snow conditions. Certainly, keeping the EV zone a place that everyone can enjoy is a paramount concern for us all.

Hopefully, this clears up some confusion. From here on out, any comments about the site, or about us, can be directed here. We welcome cogent comments that contribute to the discussion, even criticism of our methods, so long as the argument is supported with fact, not opinion. Outright inflammatory statements about our users or us probably won’t be posted. It just clutters the site and detracts from what we’re trying to promote.

Going forward, we hope this clears some things up. If you still hate us, move along…hopefully the guy above you has done his homework.

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